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frmoretto/README.md

Francesco Marinoni Moretto

Agentic commerce · machine-readable commerce · AI standards · Author of Selling to Agents (Affero Press, 2026) · Milan

I work on how AI agents discover, read and buy from merchants, and on what merchants need to publish to be understood. Ex-founder: 1,600+ customers, 3,000 apps published on the app stores.

Research

Agentic Standards Map: an open map of the standards work on how AI agents find, trust and transact with sellers, across W3C, the IETF, GS1, UN/CEFACT, the Agentic AI Foundation and the industry protocols. Every entry is sourced and dated, and published as structured data. frmoretto/agentic-standards-map · DOI 10.5281/zenodo.23357361

Layered Agentic Retrieval (LAR): a convention for how a business publishes what AI agents need to find, read and act on. Technically, a declarative publisher-side surface: it describes how an institution structures what it publishes so that agents can resolve, parse and act on it deterministically.

Measurement

ucp-probe: a minimal, unaffiliated probe of agentic commerce endpoints, run against live stores since May 2026. MIT. Census of 19 September 2026: DOI 10.5281/zenodo.22893539

Standards

Book

Selling to Agents: The Merchant Playbook for Agentic Commerce, Affero Press, 2026. Out now: buy it.

Speaking

  • AGNTCon + MCPCon North America, San Jose: Reading is Free, Spending is Not (Oct 23, 2026, upcoming)
  • Agentic AI Foundation, Agentic Commerce Working Group: the Agentic Standards Map (Oct 2026)
  • DINAMICA Workshop, LIUC Università Carlo Cattaneo, Castellanza: Perverse Incentives in Academic AI Detection: From Inferring to Declaring AI Use (Oct 2026)
  • W3C / GS1 Workshop, Zurich: Toward a Shared Convention for the Publisher-Side Agent Surface (Sep 2026)
  • ILTA Legal Tech On Tour, Milan: fireside on practical AI adoption in the legal profession (Jun 2026)
  • Agents Anonymous Milan: Stream Coding methodology (Mar 2026)
  • Claude Code Meetup Milan: Hardstop safety plugin (Feb 2026)
  • Aperitivo AI Milan: Stream Coding methodology (Dec 2025)
  • AI Tinkerers Milan: voice AI live demo (Jun 2025)

Developer tools

Hardstop: fail-closed safety plugin for Claude Code and Cowork. Regex patterns plus semantic analysis with Haiku. npx hardstop install npm version npm downloads

Clarity Gate: pre-ingestion verification of epistemic quality for RAG.

Stream Coding: documentation-first AI development methodology, with specverify for independent specification verification and coderec for brownfield codebases.

Shopify Dev MCP Changelog: independent changelog for @shopify/dev-mcp, which ships almost weekly without release notes. Every version installed and diffed, updated daily by a GitHub Action.

ArXiParse: scientific paper extraction platform.

Claude Memory Research: systematic testing of Claude's memory system.

Claude's Hidden Toolkit: reverse-engineering of Claude.ai's internal tools, published under N1AI.

Community

  • Chapter Lead, The AI Collective Milan (2026-present)
  • AI Practice & Community Lead, N1AI (2025-present)

Elsewhere

sellingtoagents.com · Agentic Standards Map · SSRN · ORCID 0009-0004-0096-4712 · lar-spec · Sessionize · LinkedIn

Pinned Loading

  1. agentic-standards-map agentic-standards-map Public

    Who is standardising agentic commerce, where, and what they have committed to next. 59 dated, sourced entries, four seams and a calendar. DOI 10.5281/zenodo.23357361

    Python 3

  2. ucp-probe ucp-probe Public

    Field report: how far an unsigned, anonymous agent gets on a live Shopify store via UCP/MCP. Read + cart are permissionless; checkout is gated by buyer consent. Reads-only, never completes a purchase.

    Python 2

  3. lar-spec/lar lar-spec/lar Public

    Layered Agentic Retrieval (LAR): a publisher-side architecture for agent-navigable surfaces — a canonical manifest at /.well-known/lar.json plus task-organized plain-text layers an agent unfolds on…

    1

  4. shopify-dev-mcp-changelog shopify-dev-mcp-changelog Public

    Shopify's Dev MCP server ships almost weekly with no release notes or source link. This repo records every published version of @shopify/dev-mcp, diffs its tools and telemetry, and keeps a dated, s…

    JavaScript 1

  5. clarity-gate clarity-gate Public

    Stop LLMs from hallucinating your guesses as facts. Clarity Gate is a verification protocol for your documents that are going to be provided to LLMs or RAG systems. Place automatically the missing …

    Python 34 3

  6. stream-coding stream-coding Public

    Stop "vibe coding" and start Stream Coding, the 10-20x velocity methodology for AI-accelerated development. Includes the official SKILL.md for Claude/Cursor/Windsurf and the complete Manifesto.

    96 7