vertical-health.md

layout	vertical
title	Health
categories	health
permalink	/health/
colour	aqua
extraclasses	health
hero-title	We care about Health
hero-subtitle	At pebble, we're experts in building solutions for Health. We believe there's an exciting digital transformation on the horizon, being driven by three main themes:
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hero-image	vert-health-header.svg
sections	title sectionid bubbleimage largeimage color extra-classes paragraphs casestudies now-image future-image Patient Centricity patientcentricity vert-health-pc.svg vert-health-pc-emblem.svg blue Health care provision has historically been designed around moving patients through a system as efficiently as possible.<br /><br />In our primary research with cancer patients we discovered that this top-down approach is not working efficiently for the very people it is meant to serve. list-title We discovered: list <span>Patients</span> regularly carry around huge folders<span class='line-break'></span>of notes to manage a complex process. Patients want greater ownership and transparency<span class='line-break'></span>over their condition. Patients are highly intelligent about their condition and<span class='line-break'></span>want raw data over dumbed down summaries. Little or no provision is made for the emotional<span class='line-break'></span>side for life-changing conditions like cancer. We believe there are numerous opportunities to realise cost-savings, improve patient experience and life expectancies by considering health care as a network around individuals rather than asking a patient to pass through unconnected silos. vert-health-pc-old vert-health-pc-new title sectionid bubbleimage largeimage color extra-classes paragraphs now-image future-image Smart Research smartresearch vert-health-sr.svg vert-health-sr-emblem.svg purple In our interactions with the Health sector we have noticed that Research Scientists are increasingly using Computer Science to accelerate processes and discovery and to reduce costs. list-title We have observed: list Research Scientists are developing programming skills. Organisations are buying misplaced off-the-shelf data products. Big Data is being widely espoused but is poorly understood. An emerging discipline of data visualisation. We believe that by formalising a symbiotic relationship between the two disciplines of Research Science and Computer Science organisations can realise cost-savings, shorten discovery cycles and deliver a Smart Research capability. Furthermore for publicly funded organisations and charities we advocate an Open Data Policy where research data is made available to third-parties by default. We believe that unlocking new meaning from data through openness and collaboration has the potential to accelerate discovery and understanding. vert-health-sr-old vert-health-sr-new title sectionid bubbleimage largeimage color extra-classes paragraphs Bottom-up Innovation bottomupinnovation vert-health-bui.svg vert-health-bui-emblem.svg aqua slash-shadow slash-right To date Government Institutions, Charities and Pharmaceuticals have conceived of digital innovation from a top-down perspective.<br /><br />Simply put large, monolithic organisations struggle to innovate at the speed of the open market. Top-down innovation is also extremely risky, often resulting in high profile failures like the NHS Patient Record system. We believe by starting small and involving users early and often in the process that innovation projects stand a better chance of success. Gradually, we believe large organisations can learn to innovate like the open market. table row Currently In the Future row Ideas conceived by management layers Ideas come from anywhere row One size fits all approach Problem specific approach row No User Research User Research is a guiding principle row Lengthy development cycles Early and frequent releases row Failure is expensive Failure is discovered early

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